MUSIC VIDEO DIRECTION (&EDITING)
soooooo going to be working on a music video for The Love Company that is going to require mucho work but i’m confident in my ideas that it will (hopefully holy shit) work out.
quick refresh of your memoriesss, this is the last music video I made for The Love Company :
We wanted it to have a sort of damaged VHS tape look to it. I filmed the background footage of the boats in Venice and then overlaid Ryan (singer of The Love Co) over the top of that footage using green screen and lots of post production (had to teach myself After Effects which was…interesting).
Anyway – The song I will be doing a video for is called Heaven is a Place I Call Your Arms.
The main vibe for the video is going to be very heavenly (HA) and kitsch (in a good/fun way). An early idea was to have a lovely baby blue background, DIY clouds hanging onto the background and the boys dressed in blue jeans&white shirt and most importantly somehow getting spinning platform for the synth player Alex to spin on while playing a particularly intense part of the song.
Thanks to the last video I worked on in the studios at LCC I’ve come to somewhat know the downsides/faults of the photography studios and have worked up a plan to work around them which should allow me to achieve more of what I’m visualising in my head right now.
THE MAIN ISSUE WITH THE PHOTOGRAPHY STUDIO IS ITS TINY BACKGROUND SIZE.
A definite problem when wanting to film a horizontal shot that can fit the whole subject in view (some of the boys in the band are quite tall so this would be a pretty annoying issue to deal with. everyone wants to be visible in the video obviously)
MY SOLUTION: creating cardboard set pieces that can WIDEN the already there background!! here is a quick sketch of my idea (another thing to note was that there would be nowhere to hang the DIY clouds from so this is also a solution to that)
The plan for the card cloud shapes is to either using cardboard or styrofoam, create the basic cloud shape, paint the shape white(if needed) and then cover it with pillow/toy stuffing to really get that fluffy cloud look. These pieces would need to be created and stored at uni as bringing them back and forth from home would probably deteriorate them.
This idea was a little inspired by the Wendigo group project we worked on last year where we created a mock set.
But i’m going to be working on a MUCH bigger scale with this project which should be both fun and soul destroying.
Here’s some visual inspiration/research for the beginning of this project:
ideas for set piece building:
Big inspo for me for some weird reason are the italian coffee brand Lavazza ads set in paradise/heaven that I grew up watching:
The ad really speaks for itself haha
Some music video/filming/vibe inspo
Will start working on a story board for the video soon. Also trying to figure out where to buy what I will need for the set design. So far I’ve ordered a sample of the pillow stuffing to see what kind of texture i’ll be working with. Maybe I’ll make a mini version of the set up. I’ll also need to pay a visit to the photography studios to get measurements of the space (as well as making a booking for at least 2 FULL days of filming). This will be a pretty fast paced project as The Love Company need their video to be done by mid/end October.
SOOOOO COMPLETE CHANGE OF PLANS. My initial idea was….somewhat too ambitious to complete in the time we have available (considering I would also have to organise the videographer and FIVE DISORGANIZED BOYZ) so my client and I discussed various other ideas (one example being filming the band at an old bowling alley). We initially settled on the idea of filming in a particularly Shining-esque location:
The Peckham Liberal Club
As the client is a HUGE Kubrick fan he (and I as well) really enjoyed how this location and it’s vibe and color scheme eerily reminded us of The Shining:
When consider how we wanted it to be filmed we definitely wanted to keep the Kubrick ideals of symmetry but I also suggested taking inspiration from the more recent Gucci editorial campaigns (love the way they are so definitely influenced by old films but are also very contemporary) :
Specifically I was inspired by the look of Petra Collins short film for Gucci:
UNFORTUNATLY our plans for this fell through as the location responded to our filming request by kindly informing us that minimum we would need to pay ONE THOUSAND POUNDS FOR THE SPACE.
DO I LOOK LIKE I HAVE 1K??? (hopefully, but I can confirm that I definitely DO NOT)
So onto another brainstorming session and finally we decided on our final idea for the video.
To be honest throughout these initial (unsuccessful ideas) we felt that there was something missing…despite the cool locations and interesting set idea we felt that the videos would have lacked something the first video we made together (On to Better Things) did so well:
IT WAS FUN. I HAD FUN FILMING AND EDITING IT AND THE WHOLE EXPERIENCE WAS JUST THAT; FUN AND the video came out pretty damn great if I do say so myself.
What our initial ideas lacked was the sense of fun and trying to make the best out of what we had (which originally..and still now..is nothing..NO BUDGET).
We had been thinking too hard about something that needed to be simple.
So we thought of a place where Ryan and I always have a good time and came up with the most mundane thing we do weekly; food shopping at Tesco.
So last friday we did some test shots in and around Tesco and honestly filming and editing it was so much damn fun and we FINALLY had a foundation for the final thing:
(I’m only going to post screenshots of the results as Ryan doesn’t want the song online yet)
First thing I noticed when going over the footage I filmed on my iPhone was the great lighting already provided by the strong and bright tesco lights, and interesting and colorful backdrop of produce and products and a familiar setting where Ryan can be himself and express better the concept of the band, laid-back and easy.
Immediately we LOVED the way the supermarket looked on film so after playing around with some video editing with the few clips that we had we decided to look into what it would take to film at a supermarket.
While researching I found both promising and worrying posts from other no/low-budget film students saying that they had either been welcomed or turned away by the shop owners/managers. Taking tips from various forums about this subject I put together a filming proposal to give to the various supermarkets we were going to visit to ask about filming on location :
We decided to go to our #1 choice supermarket (also the most spacious) first which coincidentally is literally a 5min walk from my flat.
I found and spoke to the manager and explained my ideas and plan to him and much to my surprise he was totally happy to let us film there. I CANNOT TELL YOU HOW RELIEVED WE WERE. We are honestly so lucky to be able to film in the supermarket of our choice with the support of the manager. He told us to email him the date that we would be coming in to film which will be Friday the 20th of October!
Here is a visual moodboard of images I’ve put together in preparation for when we film:
And here are some music videos that I feel will inspire the aesthetic and feeling of the video:
I love the mall setting of this video, there’s something heartwarming about it (maybe because both Ryan and I grew up in the US and have fond memories of going to the mall)
Love how nonchalant and un-apologetically weird this band is in the video, also love those zoom-in and zoom-out shots
We have since filmed the visuals and I am now in the process of editing the video, working on finessing the details~ (have had to pause for my thesis draft deadline)
Here are some polaroids I took as test shots